OOH that performs like digital.
THE FLOW scores every OOH asset by audience fit, cost efficiency, and impact — then optimizes your campaign in real time. Less waste. More precision.
Trusted by brands and agencies
THE FLOW Platform
Three layers. One platform.
Always optimizing.
THE FLOW combines intelligence, activation, and measurement into a seamless process — eliminating manual friction and adapting to your campaign in real time.
01 — Intelligence
Score Every Asset
The Marny Road Score ranks every OOH placement by audience fit, location relevance, and cost efficiency — powered by the largest audited OOH asset database in the US.
- →Geopath-audited inventory
- →Geospatial audience targeting
- →Mobile device intelligence
- →1st-party data integration
02 — Activation
Execute Everywhere
Seamlessly activate across programmatic DSPs and direct-sold inventory. One relationship, full market access — from digital billboards to transit to airport.
- →DSP + SSP integrations
- →Direct media owner access
- →PMP deal distribution
- →All formats supported
03 — Optimization
Improve In-Flight
Real-time optimization reallocates budget toward highest-scoring placements. Measurement feeds back into scoring for continuously improving performance.
- →Auto budget reallocation
- →Brand lift studies
- →Foot traffic attribution
- →Conversion tracking
Proud OAAA MemberResults
Real campaigns. Measured outcomes.
OOH campaigns powered by THE FLOW — planned with data, activated with precision, measured with rigor.
Luxury Sportswear
FeaturedPlanning Lindsey Vonn’s OOH around behavior, not boards
Head Sportswear engaged Marny Road to build a data-driven OOH campaign for the VONN product line during the 2025–26 ski season — running November through February across ski corridors and urban markets.
The Flow layered:
THE FLOW analyzed over 500 units across 11 media owners, producing a curated plan of bulletins, digital bulletins, spectaculars, wallscapes and murals — ranked by the Marny Road Score for maximum audience fit and cost efficiency.
“What stood out was the planning rigor. Using Marny Road’s FLOW platform, we aligned skiing audiences, retail locations, and travel behavior to inform where our out-of-home appeared during peak winter season.”
Jessica Goodman
VP Sportswear – North America
CPG / Diaper Brand
Increasing intent and consideration with high-impact OOH
Combined DOOH in Times Square and Los Angeles with a new digital panel network in Santa Monica and Wild Postings for maximum coverage.
CPG / Baby Products
Driving search activity uplift with programmatic DOOH
National consumer brand ran a DOOH campaign across Chicago and Houston to drive awareness and interest in key markets.
Retail Fashion
Driving 311% lift in store traffic with targeted DOOH
National retail brand and agency partner used DOOH to grow foot traffic across high-value urban markets.
Home Services
18% lift in purchase intent for national lawn services co.
Brand and agency developed a strategy to boost sales by supporting underperforming markets with targeted Digital Out of Home.
Campaigns in the wild
TikTok – Cannes Airport
Poppi – Miami
NOBULL – Chicago Marathon
Brooks Brothers – DC
OLLY – Times Square
DSW – NYC Newsstand
TikTok – Cannes Truck
Zscaler – Airport
Saxx – Denver
AppFolio – Las Vegas
Brooks – NYC Bike Share
VONN – Billboard
TikTok – Cannes Airport
Poppi – Miami
NOBULL – Chicago Marathon
Brooks Brothers – DC
OLLY – Times Square
DSW – NYC Newsstand
TikTok – Cannes Truck
Zscaler – Airport
Saxx – Denver
AppFolio – Las Vegas
Brooks – NYC Bike Share
VONN – Billboard
Tech Stack
Plugs into the ecosystem you already use.
THE FLOW connects to leading DSPs, SSPs, measurement providers, and data platforms — so your OOH campaigns work alongside your digital stack.
Integration partners
Take the Marny Road.
See how THE FLOW makes OOH campaigns smarter, faster, and measurable. No long-term contracts — just better outcomes.