Real-world moments that win customers.

An algorithmic approach to planning and buying OOH.

Every opportunity scored. Outcomes validated.

FlowPlanner/VONN Winter/Scoring

ColoradoDallasHouston

512 screens11 media owners

Screen CO-0241

Digital bulletin, I-70 westbound at Idaho Springs

94Ranked 3 of 512

Audience95

Skier households over-index on this stretch.

Context96

Weekend mountain traffic, slow past the board.

Brand91

Matches the brand’s own customer data.

Objective93

Awareness: large format, facing oncoming traffic, high reach.

Flight Nov to FebIn plan

We build a model for each campaign, score every screen against it, and invest in the ones that will drive the greatest outcomes.

512 screens, by scoreColorado
20406080100
In plan, top 40Scored, not bought
Every screen, scored.
The whole market, ranked for your campaign on audience, context, brand and objective.
Colorado, I-70 corridorLive
FlowBidder, flight 2 of 6
Requests seen
In target
Above score floor
Bid
Activate programmatically.
Our proprietary DSP dynamically optimizes delivery toward the highest-scoring screens and the best geospatial distribution.
Intent to purchase
Outcomes, validated.
Measurement designed with the plan, not after it.

Across the surfaces you already use.

VONN winter plan

Plan VONN’s winter flight in Colorado. Skiers, November to February.

Used Connectors, used FlowPlanner ›

I scored 512 screens across 11 media owners against the brief. The top 40 are in the plan, weighted to the I-70 corridor at weekends.

Format	In plan	Avg score
Digital bulletins	14	91
Bulletins	17	88
Posters and walls	9	86

VONN_Winter.pdf
Plan grid
Live map

Reply to Claude

Fable 5.2

# vonn-winter8 members

Sam Rivera 9:12 AM

@FlowBidder how did Colorado deliver last week, and are we on pace?

FlowBidderAGENT9:12 AM

Colorado delivered 103% of plan last week and the flight is on pace. The I-70 screens carried most of it.

I-70 corridor: 108%, ahead
Denver metro: 97%, on pace
Colorado, total: 103%, on pace
Flight: 2 of 6, 27 days left

Open in FlowBidderExport screens

Message #vonn-winter

A VONN billboard on an Outfront bulletin against a blue sky.

“What stood out was the planning rigor.”

Jessica Goodman, VP Sportswear, HEAD

HEAD’s VONN line, planned around the routes skiers really take. More than 500 screens across 11 media owners, scored and ranked, running November through February in ski corridors and city markets.