ARTIFICIALLY INTELLIGENT CAMPAIGN PLANNING AND OPTIMIZATION FOR OUT OF HOME ADVERTISING

We understand the challenges that marketers face when evaluating traditional and digital OOH. There are hundreds of media owners with overlapping buying doors and non-standardized operating procedures. This makes holistic planning, buying and optimizing extremely difficult. It also opens the door to bloated CPMs from unnecessary, often hidden, supply chain costs.

Geospatial Data Environment

At Marny Road, we are bringing together the largest audited database of OOH assets with geospatial audiences that when tied together at the longitude and latitude level, unlock powerful planning and optimization potential.

Strategic Spend Optimization

Our unique approach enables us to determine where to spend the first and last dollar by analyzing each OOH asset’s propensity to reach your target audience with the optimal balance of impact and cost. We provide your teams with data-driven recommendations, insights, and optimizations, ensuring your campaigns are always on point.

Enhanced Client Communication

We empower teams to become masters of their OOH campaigns by providing easy-to-understand dashboards, data analysis and strategy. This means that you can confidently participate in weekly client calls, armed with comprehensive insights and clear strategies for your campaigns.

Let us do the heavy lifting. Save time, maximize ROI, and differentiate from your competition.

Take the Marny Road.