Go with the FLOW

Let your AI-driven campaigns FLOW

Because it sits outside the digital-first workflow, OOH is often overlooked when developing performance-driven marketing strategies. Even an experienced marketer may find OOH fragmented and difficult to manage, leaving their marketing approach lacking. 

Marny Road uses a holistic approach to engage potential customers. Our OOH campaigns are easy to use and designed for performance. Our approach uses an AI-enhanced three layered system combining intelligence, activation, and solutions. We help eliminate manual friction to deliver better outcomes.  We call this process, The FLOW.

“We’re committed to building new solutions that push the boundaries of what OOH can deliver.” - Geoff Litwer

Intelligence Layer

Data Driven Decisions

Marny Road’s Intelligence Layer is powered by a data platform built around audited OOH asset data. At its core is a custom scoring and prioritization engine that selects the most impactful inventory based on campaign-specific parameters—ideal customer profile (ICP), budget, geography, historical performance, audience density and quality, asset visibility and size, and cost efficiency. This system ensures every dollar is directed toward the highest-value opportunities.

Activation Layer

DSP or Media Owner

Marny Road’s Activation Layer seamlessly integrates with leading programmatic platforms and direct sold inventory. We execute and manage campaigns via Vistar for end-to-end control, and distribute optimized private marketplace deals (PMPs) through PlaceExchange to any major DSP. This flexible activation model ensures precision targeting, real-time optimization, and full-funnel performance tracking across screens and environments.

Optimization Layer

Campaigns, Insights, Reporting

Marny Road’s Solutions Layer is built on top of our activation partner, Vistar. We develop tools that unlock advanced optimization capabilities. Depending on campaign goals, we deploy live dashboards for real-time visibility and pair delivery data with third-party measurement: panel-based studies for Awareness, Consideration, and Intent to Purchase; pixel tracking for site traffic and conversion lift; and foot traffic analysis for in-store impact. These insights feed back into our optimization engine—continuously refining our scoring model to drive smarter future performance.

  • Audience & Data Inputs

    • ICP, geography, budget, 1P/3P data, historical performance

  • Intelligence

    • Asset scoring, prioritization, audience density & quality, cost efficiency

  • Activation

    • Executed via Vistar or PlaceExchange with custom logic and PMPs

  • Measurement

    • Dashboards (live), panel-based lift, pixel tracking, foot traffic analysis

  • Feedback Loop

    • Data flows back to refine the model and inform next-gen campaign planning

“We combine geospatial data, automation, and advanced measurement to help our customers plan, buy, and optimize OOH campaigns with digital precision and unmatched efficiency.” - Todd Palatnek