Out-Of-Home
advertising made simple.
AI Driven OOH Campaign Planning and Optimization
Out-of-Home is often overlooked in holistic, performance marketing strategies because it sits outside the digital-first workflow. Even experienced marketers find OOH fragmented and difficult to manage. We build, activate, and measure smarter OOH campaigns that are more precise, less wasteful, and designed for performance.
Take the Marny Road.
At the heart of our approach is The FLOW™ — a proprietary AI-enhanced system that combines intelligence, activation, and measurement into a seamless, always-optimizing process. It eliminates manual friction, adapts to campaign inputs, and delivers better outcomes across the board.
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Let your AI-driven campaigns FLOW
Marny Road can help you create a truly holistic approach that brings in potential customers that may otherwise be missed. We make it easier to build, activate, and measure smarter OOH campaigns that are more precise, less wasteful, and designed for performance. At the heart of our approach is The FLOW — an AI-enhanced platform that combines intelligence, activation, and measurement into a seamless, always-optimizing process.
Go to Solutions
Intelligence Layer
Data Driven Decisions
Marny Road’s Intelligence Layer is powered by a data platform built around audited OOH asset data. At its core is a custom scoring and prioritization engine that selects the most impactful inventory based on campaign-specific parameters. READ MORE…
Activation Layer
DSP or Media Owner
Marny Road’s Activation Layer seamlessly integrates with leading programmatic platforms and direct sold inventory. We execute and manage campaigns end-to-end control, and distribute optimized private marketplace deals. READ MORE…
Optimization Layer
Optimized Campaigns, Insights, Reporting
Marny Road’s Optimization Layer is built on top of our activation partner, Vistar. We develop tools that unlock advanced optimization capabilities. READ MORE…
“Marny Road specializes in OOH efficiently buying, negotiating, targeting, and measuring performance for effective and cost-efficient OOH campaigns.”
The Largest Audited Database of OOH Assets
Geospatial Data Environment
At Marny Road, we are bringing together an audited database of OOH assets with geospatial audiences, that when tied together at the longitude and latitude level, unlock powerful planning and optimization potential.
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Data-Driven Optimizations
Strategic Spend Optimization
Our unique approach enables us to determine where to spend the first and last dollar by analyzing each OOH asset’s propensity to reach your target audience with the optimal balance of impact and cost. We provide your teams with data-driven recommendations, insights, and optimizations, ensuring your campaigns are always on point.
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Enhanced Client Communication
We empower teams to become masters of their OOH campaigns by providing easy-to-understand dashboards, data analysis and strategy. This means that you can confidently participate in weekly client calls, armed with comprehensive insights and clear strategies for your campaigns.
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